Netflix to open experiential entertainment hubs – called Netflix House – in 2025

Netflix is launching experiential entertainment venues called Netflix House next year.

Bringing brands like Bridgerton, Stranger Things and Squid Game to life, the first two Netflix House locations will open in the US at King of Prussia in Pennsylvania and Galleria Dallas in 2025.

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favourite Netflix series and films through unique food and drink offerings,” said Marian Lee, Netflix’s Chief Marketing Officer.

“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

Both Netflix Houses will occupy former department store locations and span footprints of more than 100,000 square feet. Outside the spaces will be sculptures and murals of characters from Netflix shows.

For more information, head to NetflixHouse.com.