New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey

Craft brewery and distillery New Holland Brewing Co has teamed up with Hasbro and Wizards of the Coast to launch a Dungeons & Dragons whiskey.

Forming part of its Dragon’s Milk line, the limited edition D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey will launch in November. A merchandise pre-sale including limited wearables and glassware is live now at dragonsmilk.com/dnd.

“Brewed with the same passion that fuels D&D adventures, Dragon’s Milk has a nationally renowned reputation as a bold, legendary beverage,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships.”

Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast, added: “D&D isn’t just a game – it’s this amazing community that’s all about bringing fantasy and wonder to life, whether that’s in living rooms, backyards, or wherever folks want to play.

“We’re super excited to be teaming up with New Holland for D&D’s big anniversary. Together, we’re building on what makes D&D so cool – bringing people together through the shared experience of adventure.”