BLE 2021 keynote to dive into the brand licensing stories behind Team GB

Gold medallists Tom Daley and Charlotte Worthington will be taking part in the panel session, alongside Team GB’s Tim Ellerton and The Point.1888’s Will Stewart.

Lavazza debuts immersive coffee experience in London

“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.

Secret Cinema teams with Riot Games for its first video game-inspired live experience

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

Transport for London teams with the Black Cultural Archives to launch Black History Tube Map

A poster version of the map will be available to buy via The Black Cultural Archives shop and London Transport Museum’s shop.

Pasta Evangelists teams with Pizza Pilgrims for limited-edition pizza-inspired dishes

The selections include a Double Pepperoni & Spicy Honey Spaghetti and a Spicy ‘Nduja Sausage & Fior di Latte Mozzarella Lasagne.

Four days left to enter BLE’s Kelvyn Gardner License This! competition

Winners receive promotional space at Brand Licensing Europe 2022, advice from industry experts, and annual membership of Licensing International and Products of Change.

Universal brings The Boss Baby to personalised video platform Cameo

Fans of The Boss Baby can request one-to-one video messages from the character, ranging from birthday greetings to pep talks and playful roasts.

Freddy Krueger enters the beauty space as Kylie Cosmetics debuts A Nightmare on Elm Street collection

The collection comes in blood-splattered VHS-style packaging and incudes horror-inspired false lashes, lip lacquers, a lip and cheek jelly stain, a powder palette.

Playmobil teams with Van Gogh Museum on Sunflowers and The Bedroom sets

A Sunflowers set features Playmobil-figure of Vincent van Gogh, a miniature easel, painting palette and the artwork Sunflowers, while another is based of his The Bedroom artwork.

Mattel celebrates 100 years of Gucci with Hot Wheels Gucci Cadillac Seville

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

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