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“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

“As Bluey fandom continues to soar, we look forward to bringing even more Bluey stories inspired by the beloved TV show to families,” said Jan Paterson, Director of Book and Audio Publishing at BBC Studios.

“The Dog Man series is one of the most successful children’s book series ever and that success has translated into games and puzzles,” said Bob Moog, President of University Games.

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.

The album’s 12 original tracks are designed to evoke locations within the Forgotten Realms.

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

The crossover event will also span categories like apparel, toys and collectibles.

“To have Motown lyrical product available through the Amazon Merch on Demand programme is a first and very exciting for all parties”, said Michael Gottlieb, Founder of Sunny Side Up Consulting.

“Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist,” said Elliot Hargreaves, Joint-CEO of Immersive Everywhere.

Only 300 have been made.