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The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Inspired by modern streetwear, the 12-piece drop includes a Cookie Monster skater dress, an Elmo crop top and a button up shirt featuring The Count.

“Our partnership with Surface View has been running for more than eight years, and we are delighted with the refresh,” said Declan McCarthy, Head of Publishing & Licensing at the Ashmolean.

“I’m so excited to introduce my new collection with Z Gallerie, which is infused with patterns and textiles from around the globe,” said Nikki Chu.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

Z2 is calling it ‘the first-ever official K-Pop graphic novel’.

“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.

Dungeons & Dragons Chilli Chocolate Caramel is described as ‘an adventurous popcorn worthy of wizards, bards and barbarians alike.’

‘PUMA continues to support gaming as an important part of the culture around consumers,’ said PUMA.