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Guests will climb aboard four-seat Mario Kart vehicles and put on AR goggles before steering through different courses to compete for the Golden Cup.

The first NFTs to launch will focus on Tweety, formin part of the character’s 80th anniversary celebrations.

“As we adjust to new work expectations and cultures, we believe there’s never been a more meaningful time to draw from a master who was always ahead of his time,” said Allan Smith, senior vice president, chief revenue officer of Steelcase.

“We’re always looking for ways to deliver new experiences to diners,” said Marnie Boyer, Vice President of Growth Marketing at Grubhub.

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.

Anderson Entertainment connected with Harman following a call out to game designers through Mojo Nation.

“It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce,” said Asembl MD Justin Watson.

The launch forms part of Märklin’s Message Wagon range, which has previously included a Jean-Michel Basquiat set.

The series – featuring ‘mysteries more kooky than spooky’ – will debut on the Cartoonito pre-school block in 2024.

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.