News
Universal Studios Hollywood details AR-infused Mario Kart: Bowser’s Challenge ride
Guests will climb aboard four-seat Mario Kart vehicles and put on AR goggles before steering through different courses to compete for the Golden Cup.
Warner Bros teams with Nifty’s for Looney Tunes NFTs
The first NFTs to launch will focus on Tweety, formin part of the character’s 80th anniversary celebrations.
Steelcase’s Frank Lloyd Wright collections will ‘revisit, reinterpret and reintroduce’ Wright’s designs
“As we adjust to new work expectations and cultures, we believe there’s never been a more meaningful time to draw from a master who was always ahead of his time,” said Allan Smith, senior vice president, chief revenue officer of Steelcase.
Grubhub’s MasterChef Table offering enables fans to order meals created by past MasterChef winners
“We’re always looking for ways to deliver new experiences to diners,” said Marnie Boyer, Vice President of Growth Marketing at Grubhub.
CAA Brand Management to steer licensing push for McLaren Automotive
“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.
Anderson Entertainment teams with designer Andrew Harman for Thunderbirds: Danger Zone card game
Anderson Entertainment connected with Harman following a call out to game designers through Mojo Nation.
Asembl brings ice cream brand Weis into muesli bars with Bounce Foods
“It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce,” said Asembl MD Justin Watson.
Märklin readies Keith Haring model train set
The launch forms part of Märklin’s Message Wagon range, which has previously included a Jean-Michel Basquiat set.
Scooby-Doo! And the Mystery Pups to “give pre-schoolers a version of Scooby to call their own”
The series – featuring ‘mysteries more kooky than spooky’ – will debut on the Cartoonito pre-school block in 2024.
Crayola eyes consumer products growth across EMEA with WildBrain CPLG
“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.