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Hot Wheels: Ultimate Challenge is a car makeover show inspired by the iconic toy brand.

Disney Animated puts players into the shoes of animators at Walt Disney Animation Studios.

“It’s a privilege to bring Rare’s vivid pirate world to life as a board game for the first time,” said Steamforged Games’ Co-Founder and Chief Creative Officer, Mat Hart.

“We’ve been thrilled with the incredible response we’ve had from partners and retailers so far and look forward to seeing this programme grow and grow,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

The brand began life as an Australian public safety campaign from Metro Trains and has recently taken off on TikTok.

“What started out as a casual conversation during my visit to Las Vegas Licensing Expo last year has evolved into something with such huge potential,” said Fanattik MD Anthony Marks.

“The combination of Guinness & Cabot Cheddar gives a gorgeous deep flavour that brings something new and exciting to Mac & Cheese,” said Diageo Licensing Manager, Declan Hassett.

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.

“Our team has done an amazing job of bringing the magic of Unicorn Academy across all play patterns,” said Max Rangel, Spin Master’s Global President and CEO.