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“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.

“Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore,” said Rob Glenny, Head of Commercial and New Business at Beano Studio.

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“Unlike traditional sportswear, which often emphasises competition and excellence, Smiley Sports focuses on making sports accessible and enjoyable for everyone,” said Vinod Kasturi CEO at Market Studios.

“Extending our collaboration is a natural progression of our successful partnership,” said Waell Oueslati, Director of Consumer Products at Crunchyroll.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.