News
Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley
“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.
PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection
The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.
Fruit-tella moves into lip balms, accessories and bath fizzers
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.
Endemol Shine North America’s Tamaya Petteway to lead the firm’s licensing division
“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway, SVP at Endemol Shine North America.
Star Trek Spirits launches Romulan Ales
Spirits that boldly go where none have gone before…
MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion
“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.
adidas Originals debuts Home Alone 2 sneaker
In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’
Tom Clancy’s Splinter Cell to become Radio 4 drama
“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.
Star Editions to launch webshops for Penguin Ventures’ portfolio of brands
“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.