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The Central Perk logo appears across the range, as well as the characters’ names in Maison Labiche’s embroidered style.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

“Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well,” said Dave Jackson, CEO of Jacuzzi Group.

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films

“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

“As inventors of the bath bomb, we’d love for this collaboration to provide a moment of escapism with a bathing experience full of fun and surprise,” said Melody Morton, Concepts Creative Director at Lush.

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.

The collection includes a limited-edition transformative lip tint that transforms from an emerald green to pink upon contact with lips.

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.