News
ITV Studios and Azerion bring Love Island into Hotel Hideaway
“We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa,” said Kim Dingler, CCO for Global Entertainment at ITV Studios.
Kith partners with HBO for The Wire apparel collection
The range spans 21 styles and features stills and quotes from the show.
RHS and George at Asda debut second children’s apparel collection
The new range features plant, vegetable and insect prints, with swing tags designed in the shape of flowerpots.
Universal Studios Hollywood details AR-infused Mario Kart: Bowser’s Challenge ride
Guests will climb aboard four-seat Mario Kart vehicles and put on AR goggles before steering through different courses to compete for the Golden Cup.
Warner Bros teams with Nifty’s for Looney Tunes NFTs
The first NFTs to launch will focus on Tweety, formin part of the character’s 80th anniversary celebrations.
Steelcase’s Frank Lloyd Wright collections will ‘revisit, reinterpret and reintroduce’ Wright’s designs
“As we adjust to new work expectations and cultures, we believe there’s never been a more meaningful time to draw from a master who was always ahead of his time,” said Allan Smith, senior vice president, chief revenue officer of Steelcase.
Grubhub’s MasterChef Table offering enables fans to order meals created by past MasterChef winners
“We’re always looking for ways to deliver new experiences to diners,” said Marnie Boyer, Vice President of Growth Marketing at Grubhub.
CAA Brand Management to steer licensing push for McLaren Automotive
“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.
Anderson Entertainment teams with designer Andrew Harman for Thunderbirds: Danger Zone card game
Anderson Entertainment connected with Harman following a call out to game designers through Mojo Nation.
Asembl brings ice cream brand Weis into muesli bars with Bounce Foods
“It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce,” said Asembl MD Justin Watson.