Eden Project coffee, Van Gogh fragrances and Tetris waffle makers among winners at The B&LLAs 2022

Adam Bass, MD of Golden Goose, won the night’s final accolade, the Brand Ambassador Award.

Rocket Licensing to helm consumer products push for Little People, Big Dreams

Areas of interest for the children’s book brand includes apparel, dress-up, games and puzzles, publishing, stationery, gifting and more.

The Flava People bolsters Guinness portfolio with sauce collection

The new range includes a Guinness Ketchup, a Guinness Smoky BBQ sauce and a Guinness Beef & Onion stir in gravy mix.

KFC launches Wrapuette Handbag

The handbag is priced at £198 in a nod to KFC’s £1.98 Twister Wrap deal.

Mattel brings He-Man and the Masters of the Universe into Roblox

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

Animaccord embarks on rebrand for Masha and the Bear

The rebrand includes the publication of a new style guide.

Weetabix and Lyle’s Golden Syrup team up for cereal collaboration

“Brand partnerships are on the rise with shoppers seeking authentic flavours and new experiences,” said Gareth Turner, Head of Marketing at Weetabix.

J.J. Abrams’ Bad Robot to produce live action Hot Wheels film

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Kuwahara to launch E.T.: The Extra-Terrestrial 40th anniversary bike

Kuwahara’s BMX became iconic when it appeared in the 1982 movie, and the 40th anniversary model will recreate the look of the original model.

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