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“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.

The collaboration will see Aardman bringing its unique style of storytelling to the Pokémon universe for brand-new adventures.

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

The Blue Booster figure converts between robot and car mode in 27 steps.

The game – which started life as a card game within The Witcher 3 – comes to the UK in Q3 2025.

“We’re excited to have partnered with top tier companies to deliver a highly sought-after product range to fans across the US,” said Jeff Fradin, Co-President at The M Zone Agency.

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“We’re thrilled to see the collaboration with S.W.Smiley and Coffee World come to life,” said Janet Martin, Chief Product Officer for Lifestyle and Consumer Products at The Smiley Company.

“We are elated to be part of the Fuzzball journey,” said Fanattik MD Anthony Marks.

“The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.