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“Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore,” said Rob Glenny, Head of Commercial and New Business at Beano Studio.

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“Unlike traditional sportswear, which often emphasises competition and excellence, Smiley Sports focuses on making sports accessible and enjoyable for everyone,” said Vinod Kasturi CEO at Market Studios.

“Extending our collaboration is a natural progression of our successful partnership,” said Waell Oueslati, Director of Consumer Products at Crunchyroll.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

“We look forward to developing new partnerships that add charm and intrigue to the lives and homes of consumers around the world,” said Yvonne Fisher, co-founder and designer at Yvonne Ellen London.

The limited-edition launch combines the tangy flavour of Pickled Onion Monster Munch crisps with Heinz’s Mayonnaise.

“IMG has been making a valuable contribution to the prestige of the 24 Hours of Le Mans brand for over 15 years,” said Stéphane Andriolo, Sales and Marketing Director at Automobile Club de l’Ouest.