Nominations now open for Play Creators Awards 2022

The Play Creators Awards returns as a live event this year, taking place on Tuesday, September 6th at London’s Twickenham Stadium.

Moschino launches Minions kidswear collection

Designs feature Minions characters alongside the Moschino teddy bear.

A24 teams with Online Ceramics for X apparel collection

The range of tees, hoodies and sweatpants celebrates A24’s new horror film, X.

Merlin and Sony Pictures Entertainment team up for Jumanji rides, lands, shops and hotel rooms

Kicking off the partnership will be Jumanji: The Adventure – the world’s first Jumanji ride – opening next month at Merlin’s Gardaland Resort in Italy.

Sesame Workshop opens first Sesame Street educational play centre in South Korea

“South Korea is the first location for what we plan to be a multi-market approach for Sesame Street educational play centres,” said Jen Ahearn, Vice President of Strategic Partnerships at Sesame Workshop.

Mental health brand CupOfTherapy secures US apparel partner in Jerry Leigh

Jerry Leigh’s CupOfTherapy apparel lands in Target next month.

Bandai Namco details brand ambitions for Elden Ring

“We will continue our efforts in expanding the brand beyond the game itself, and into everyone’s daily life,” said Yasuo Miyakawa, President & CEO of Bandai Namco Entertainment.

Kith debuts Cheerios collection spanning apparel, homewares and accessories

Kith launched a Cheerios Bodega pop-up in Brooklyn to celebrate the launch and raise funds to support those impacted by the humanitarian crisis in Ukraine

Lacoste teams with Minecraft for apparel collection and in-game Croco Island map

The range spans polos, sweatshirts and sportswear featuring a redesigned, pixelated Lacoste crocodile and quotes about ‘the notion of play’.

Chupa Chups pop-up lands at Singapore’s Changi Airport

Fans of the brand can pose with large colourful Chupa Chups displays across Terminal 3.

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