Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

KFC teams with Pillow Pets for giant Chicken Sandwich Snuggler plush

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Spin Master to remain toy partner for Batman and DC through to 2026

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

Marvel’s second Fortnite comic to land in June

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

Birmingham City FC rebrands as Small Heath Alliance for Peaky Blinders collaboration

On matchday, players will leave the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings will surround the pitch.

Sitting Spiritually launches RHS Four Seasons bench collection

“Sitting Spiritually’s newest RHS-inspired and endorsed bench manages once again to surprise and delight,” said RHS Licensing Manager Cathy Snow.

Pokémon named License of the Year at Toy of the Year Awards 2022

Licensed toys took home half of the awards at this year’s TOTYs, with winners including LEGO Marvel Minifigures, Playmobil’s VW Camper Van and Just Play’s Ada Twist doll.

Moonbug welcomes Susan Vargo as Head of Live Events

“There are so many opportunities to bring the joy of our brands to parents and pre-schoolers across the globe via events and attractions,” said Vargo.

Ian Smith chats about what Wigwam Studios brings to character brands, products and more

We ask managing director and co-owner of Wigwam Studios, Ian Smith, what keeps him creative…

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