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“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

On matchday, players will leave the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings will surround the pitch.

“Sitting Spiritually’s newest RHS-inspired and endorsed bench manages once again to surprise and delight,” said RHS Licensing Manager Cathy Snow.

Licensed toys took home half of the awards at this year’s TOTYs, with winners including LEGO Marvel Minifigures, Playmobil’s VW Camper Van and Just Play’s Ada Twist doll.

“There are so many opportunities to bring the joy of our brands to parents and pre-schoolers across the globe via events and attractions,” said Vargo.