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“It’s always been a dream of mine to work on the franchise,” said Ronnie Hobbs, Creative Director at Gun Interactive.

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The range spans hoodies, joggers, tees and footwear based on Monopoly, Twister, Scrabble and Candy Land.

Asmodee Entertainment is partnering with Radar Films to the bring the board game to the big screen, with François Uzan on scriptwriting duties.

“We had such a great time exploring the different flavour combinations, ultimately pairing the signature flavours of Oreo Thins cookies with a blend of our bright, berry-flavoured red wine,” said Barefoot’s Jen Wall.

The immersive experience will open in London in 2022, taking over a 30,000 square foot space located within Camden’s Stable Market.

“This project has been in development for years, which has allowed us to experiment and innovate,” said Deirdre Cross, Vice President of Prospero Hall.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty, Lucy brings amazing experience to the team,” said Toikido CEO and Founder, Darran Garnham.

The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.