News
Chocolatier Australia welcomes collaborations with Pimm’s and Bundaberg Rum
The deals were struck by Australian brand extension agency Assembl.
Netflix teams with vegan lifestyle brand UnHide for limited-edition blankets
One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.
Pizza Express debuts beer collaboration with Meantime
The Pizza Pale beer is ‘hoppy with fruity Citra’ and has been ‘crafted to make the perfect pizza partner,’ according to Pizza Express.
A24 launches Horror Caviar: A Cookbook, featuring recipes inspired by The Shining, Alien and Rosemary’s Baby
Recipes include Snap Pea Gelatine Labyrinth inspired by The Shining and Roasted Leg of Lamb & Carrot Flan inspired by Rosemary’s Baby.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
Brava Fabrics launches Where’s Wally? collection
The range includes a shirt featuring a real Where’s Wally? puzzle.
Northern Monk and Rebellion celebrate Thought Bubble festival with Judge Dredd beer
The collaboration forms part of Northern Monk’s New Patrons Project range, with each launch boasting artwork from a different artist to celebrate Thought Bubble, the UK’s biggest comic art festival.
Dinosuit – the build-your-own wearable dinosaur kit – eyes brand collaborations
“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.
“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys
Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.
Netflix celebrates Stranger Things Day with limited-edition cereal, toys and pop-up stores
In the US, fans can take a tour of the first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles.