Brand Licensing Europe teams with Mojo Nation on new Inventions & Product Innovations category for its License This! competition

The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.

Crocs debuts limited edition collaboration with US DJ Diplo

“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.

HYPE teams with Hasbro for Nerf apparel collection and limited-edition blasters

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Hasbro and Right Angle Entertainment prepare for opening of Clue: An Outdoor Walking Experience

Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.

Van Gogh Museum to launch its first ever fragrance with Floral Street

“Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday,” said Floral Street’s Michelle Feeney.

Jazwares to enter the pet toy space with range inspired by Wham-O brands like Slip ‘N Slide and Frisbee

“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category,” said Michael Rinzler, Executive VP/Partner, Jazwares.

Jacob’s partners with The Cheshire Cheese Company for Mini Cheddars-inspired cheese

The Ploughman’s Cheshire Cheese, inspired by Mini Cheddars, is made with pickled shallots and creamy Cheshire Cheese.

PUMA launches HARIBO collection, with apparel inspired by Goldbears and Happy Cherries sweets

The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.

Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’

Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.

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