News
Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys
“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.
Kith debuts Curb Your Enthusiasm apparel and accessories
The range spans hoodies, crewnecks and tees depicting key moments from the show, including some of Larry David’s iconic quotes.
BLE 2021 keynote to dive into the brand licensing stories behind Team GB
Gold medallists Tom Daley and Charlotte Worthington will be taking part in the panel session, alongside Team GB’s Tim Ellerton and The Point.1888’s Will Stewart.
Lavazza debuts immersive coffee experience in London
“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.
Secret Cinema teams with Riot Games for its first video game-inspired live experience
Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.
Transport for London teams with the Black Cultural Archives to launch Black History Tube Map
A poster version of the map will be available to buy via The Black Cultural Archives shop and London Transport Museum’s shop.
Pasta Evangelists teams with Pizza Pilgrims for limited-edition pizza-inspired dishes
The selections include a Double Pepperoni & Spicy Honey Spaghetti and a Spicy ‘Nduja Sausage & Fior di Latte Mozzarella Lasagne.
Four days left to enter BLE’s Kelvyn Gardner License This! competition
Winners receive promotional space at Brand Licensing Europe 2022, advice from industry experts, and annual membership of Licensing International and Products of Change.
Universal brings The Boss Baby to personalised video platform Cameo
Fans of The Boss Baby can request one-to-one video messages from the character, ranging from birthday greetings to pep talks and playful roasts.
Freddy Krueger enters the beauty space as Kylie Cosmetics debuts A Nightmare on Elm Street collection
The collection comes in blood-splattered VHS-style packaging and incudes horror-inspired false lashes, lip lacquers, a lip and cheek jelly stain, a powder palette.