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The immersive experience will open in London in 2022, taking over a 30,000 square foot space located within Camden’s Stable Market.

“This project has been in development for years, which has allowed us to experiment and innovate,” said Deirdre Cross, Vice President of Prospero Hall.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty, Lucy brings amazing experience to the team,” said Toikido CEO and Founder, Darran Garnham.

The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.

“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.

“We’re always watching the entertainment market in all its forms in order to assess the possibility of entering into partnerships on themes that speak to Quebecers,” said Anne-Marie Voyer, Director of Products and Development at Loto-Québec.

“The Looney Tunes have entertained audiences on countless screens and I’m so excited to bring their unique brand of comedy and slapstick to the podcast medium,” said Sam Register, President of Warner Bros. Animation and Cartoon Network Studios.

“This incredible and unique experience is set to bring the making of the show to life like never before,” said Andrew Webb and David Browne, Executive Directors at Linen Mill Studios.

The Reebok x La Casa de Papel collection will land in 2022.