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“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

“Hiya Toys have a great track record for quality and the designs for these figures have blown us away,” said Jason Kinglsey OBE, CEO of Rebellion.

Each item in the range comes with an exclusives Playmobil figure.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

The deals were struck by Australian brand extension agency Assembl.

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

The Pizza Pale beer is ‘hoppy with fruity Citra’ and has been ‘crafted to make the perfect pizza partner,’ according to Pizza Express.

Recipes include Snap Pea Gelatine Labyrinth inspired by The Shining and Roasted Leg of Lamb & Carrot Flan inspired by Rosemary’s Baby.

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.