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“The Revlon brands’ notable international presence gives way for innovative products, formats and formulations, direct-to-consumer relationships and experiential opportunities,” said MDR CEO Daniel Avener.

“In bringing this beloved novel to life as a television series, Jenny’s distinct voice will resonate with our global Prime Video audience, who are eager for more smart, funny and authentic Young Adult content,” said Albert Cheng, COO and Co-Head of Television at Amazon Studios.

Lara Croft will make her anime debut in a series that picks up after the events of the Tomb Raider video-game reboot trilogy.

The initiative has seen adidas debut 26 new ZX shoes, one for each letter of the alphabet, including one inspired by the Krusty Burger chain from The Simpsons.

“Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game,” said Aardman’s Adam Vincent-Garland.