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“Our partnership with Sonos unlocks a completely new avenue for storytelling, with a brand that shares so many of our values,” said Steve Lesnard, Global VP of Marketing and Product at The North Face.

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

Players can witness Martin Luther King’s full “I Have a Dream” speech in the game.

“Combining Marmite’s distinctive flavours with our never pasteurised beer might seem like an unlikely pairing at first – but trust us, you’re going to love it,” said Ashleigh Amos, Head of Brand Experience and Partnerships at Camden Town Brewery.

“We are excited to build this partnership with Asmodee into a new world of fun, high-quality products for fans to enjoy,” said Erin Zipperle, founder and CEO of Rollacrit.

The pop-up tennis museum highlights milestones in tennis innovation while also serving as a Wilson retail destination.

“We are thrilled to partner with our friends at Cartoon Network Studios to continue innovating and expanding the Adventure Time universe with this world class team,” said HBO Max’s Billy Wee.

The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.