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“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.

“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

“We strongly believe that every child needs a cuddle and benefits from an environment that fosters positive affirmations,” said Lucy Freeth, Founder of Hug Me Pillows.

“Rocky Horror is more than just a show – it’s a cultural phenomenon,” said Trevor Cash, Director of Mad Beauty.

“The astonishing craftsmanship that is brought to our beloved characters is truly remarkable,” said Katri Chacona, Head of Brand Licensing at Rovio.

“This partnership with Hero NXT is a monumental step for us,” said Yvonne Ottley, Co-Founder of Frobelles.

The range kicks off with Glinda and Elphaba Squishmallows.

“Ouija is such a classic, mystifying board game and we’re so excited to pair it with a perfect partner in Ouija: Beetlejuice Edition,” said Dane Chapin, CEO of The Op.

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