News
Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show
Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.
Lacoste debuts Polaroid apparel collection
The collection is inspired by Polaroid’s famous rainbow logo and centres around the brand’s distinctive blue, green, yellow, orange and red rainbow colours.
Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack
“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.
Jack Daniel’s debuts fashion collaborations to mark the launch of its Classic Remix initiative
The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.
Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas
With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.
Mattel celebrates Ken’s 60th anniversary with Berluti collaboration
Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.
Games Workshop readies Warhammer’s move into film and TV as Finn Arnesen joins as Head of Entertainment Development
“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.
Goose Island celebrates 50 years of Cadbury Creme Eggs with limited-edition beer
“I wanted to make sure when you crack open the beer you knew immediately what the inspiration was,” said Goose Island Master Brewer, Andrew Walton.
The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards
The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.