News
BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’
Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.
Innovate UK launches Creative Industries Fund
The new funding competition will see Innovate UK invest up to £2.5m in innovative projects from UK registered micro and small businesses in the creative sector.
Experiential Johnnie Walker store to open in Edinburgh this summer
“At Johnnie Walker Princes Street, we want our visitors to begin their immersive storytelling experience from the moment they walk through our doors,” said Greg Klingaman, Diageo’s Global Retail Director.
A24 launches role-playing game and candle inspired by its upcoming film, The Green Knight
The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.
BrewDog teams with Iron Maiden for Hellcat lager
“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.
Nickelodeon teams with PUMA for Rugrats collection celebrating show’s 30th anniversary
The only product in the range to have been unveiled so far is the Court Rider ‘Rugrats’ basketball shoe.
Monopoly: Lifesized experience set to open in London this August
“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
LEGO and adidas debut ZX 8000 Bricks collection
Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.
Domino’s details Crash Bandicoot collaboration for its mascot, the Noid
From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.