News
The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards
The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.
Rolling Stone launches Twitch channel featuring news, interviews and weekly performances
“This channel is a labour of love for the Rolling Stone staff and is an opportunity not just to bring our brand of storytelling to new audiences, but make them a part of the story,” said Executive Producer Christopher Cruz.
Licensing Haüs helms partnerships push for John Wayne
“We look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Licensing Haüs’ Maria Alcaide.
Paramount+ readies new shows for The Italian Job, Grease and Flashdance
New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.
Lucy Saunders wins MTV’s Music Meets Fashion design competition
Fashion design graduate Lucy showcased her winning collection at London Fashion Week and her MTV range is now available to buy at River Island.
Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion
The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.
Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk
Other characters in the Stan Smith range include Toy Story’s Rex, Monsters Inc’s Mike and Peter Pan’s Tinkerbell.
Fabergé teams with The Craft Irish Whiskey Company on limited-edition gift-set
“This is a thrilling partnership for Fabergé, as it sees us continuing our legacy of creating unique and collectable objects, bridging the gap between historic legacy and modern-day heirlooms,” said Fabergé’s Josina von dem Bussche-Kessell.
Studio Ghibli theme park readies for 2022 opening
Ghibli Park will boast a replica of the castle from Howl’s Moving Castle, as well as an area inspired by Princess Mononoke.
LEGO minifigure DJ Llama signs record deal with Astralwerks
“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.