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“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store,” said Jenica Myszkowski, CAMP’s CEO.

“We have long believed that, as the world’s biggest LGBTQ+ media brand, attitude has a lot to offer in the realms of licensing,” said Darren Styles, MD of Stream Publishing.

“Cosmetics is an obvious category for Dolly which has been long awaited by her millions of loyal fans,” said Steve Mormoris, Founder and CEO of Scent Beauty.

“Throughout the films, Betelgeuse is dressed in a black and white suit, so we have dressed our collection in the same style to epitomise this,” said Liisa Tallgren, Fabergé’s Head of Design.

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.