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“We are incredibly excited to add iconic characters from Tim Burton’s The Nightmare Before Christmas to the Hippo Blue collection,” said Aldo Burcheri, Owner and CEO of Hippo Blue.

The range includes socks inspired by Bandido, Odin and Oh My Socks – the launch of which inspired the partnership.

“Our brilliantly bold list will offer dynamic and playful storytelling to help children to discover the joy of reading,” said Mark Searle, MD at DK+.

The popular event is taking place on Thursday, November 20th at London’s Flamingo Bar on the top floor of O’Neill’s, Wardour Street.

“By introducing these must-have limited-edition products, we’re striving to provide our customers with a trend-forward assortment across categories,” said Cynthia Kiang, VP of Merchandising Strategy at Macy’s.

“We’re delighted to bring a touch of nostalgia and joy into our customers’ homes with our new collaboration with Norman Rockwell,” said Monica Bhargava, Pottery Barn President.

“Wednesday remains one of the most in-demand licensed properties globally,” said Pau Pascual​, SVP, Commercial, Europe, the UK and the Americas at WildBrain CPLG.

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

Based on the popular comic-book series, the game is pitched as having the structure of a board game, but with a focus on storytelling.

“I create pieces to inspire customers so partnering with the Museum of Fine Arts, Boston and working with these incredible artifacts was a privilege,” said Monica Rich Kosann.