News
The Potions Cauldron readies Marvel drinks range
The line debuts with Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.
DEICHMANN readies Bluey kids’ collection spanning footwear, bags, wallets and more
“We are very pleased about this exciting collaboration,” said Drazen Pehar, Head of Brands & Licensing at DEICHMANN SE.
Peace Collective, Mattel and the Professional Women’s Hockey League unite for Barbie apparel collection
The collection is a tribute to ‘the women changing the game, both on and off the ice.’
Solent renews licensing deal with Ferne McCann for health and beauty lines
“Ferne’s passion for beauty and our expertise in creating innovative, high quality products make this a perfect match,” said Mel Beer, Head of Licensing at Solent Group.
Craft Buddy launches Disney Crystal Art Pin Badges
“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.
Start Licensing wins Best Sector Support Partnership Award at Cultural Enterprises Awards for its work with The Ashmolean Museum
“Licensing is very much a ‘team business’ and we feel this award recognises the teamwork that goes into The Ashmolean programme – which of course includes all the licensees and retailers who work with us,” said Start Licensing’s Ian Downes.
Pull&Bear debuts Goodyear apparel collection
The range celebrates Goodyear’s 126-year racing heritage with designs spanning vintage logos, slogans and imagery.
Mattel renews global licensing agreement with Disney for Toy Story
“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.
Disney and Gap launch limited-edition Muppets collection
The range spans t-shirts and sweatshirts featuring portraits of the Muppets wearing outfits inspired by Gap’s ‘Spring essentials’.
AnneMarie Walsh and Paul Hembury reveal why Doctor Who animations are a unique brand extension
The what, where, when, why and how of Doctor Who animations – with AnneMarie Walsh and Paul Hembury.