LEGO kicks off multi-title 2K partnership with LEGO 2K Drive

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

Rock the Bells debuts co-branded partnership with Ol’ Dirty Bastard

“We’re honoured to be partnering with his Estate on this collection and look forward to our continued collaboration,” said Rich Morris, vice president of global commerce for Rock The Bells.

Moomins get the Stan Smith treatment in new adidas collaboration

“This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for,” said Roleff Kråkström, Managing Director of Moomin Characters.

Heinz partners with Absolut Vodka on limited-edition pasta sauce

‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.

Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Cakeworthy debuts Sesame Street collection

Inspired by modern streetwear, the 12-piece drop includes a Cookie Monster skater dress, an Elmo crop top and a button up shirt featuring The Count.

Surface View bolsters range of Ashmolean wallpaper murals, wall art and canvases

“Our partnership with Surface View has been running for more than eight years, and we are delighted with the refresh,” said Declan McCarthy, Head of Publishing & Licensing at the Ashmolean.

Jewel Branding & Licensing brings artist Nikki Chu and Z Gallerie together for home collection

“I’m so excited to introduce my new collection with Z Gallerie, which is infused with patterns and textiles from around the globe,” said Nikki Chu.

Creative Craft Group launches Play-Doh arts and activity range

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

Thorpe Park’s tea cup ride to be rebranded as the Dobble Tea Party

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

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