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Brands With Influence is on board to helm the licensing push, while The Wyld Bunch is managing social media and driving audience growth and engagement for both shows.

“We believe there is significant potential to distil the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives,” said Allison Ames, President and CEO of Beanstalk.

The game sees players try and collect three different sets of magical items to win.

“As we start to expand the TfL brand into the children’s market, it is so important for us to offer licensees something easy to use and exciting that will engage and delight children and parents alike,” said Ellen Sankey, TfL’s Brand Licensing Manager.

“We’re looking to smash the record of the amount of people taking part in a Light Fund charity raiser,” said Jonathan Baker, CCO at Fabacus and part of the 5-3-1 organising committee.

“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

“This immersive world is really pushing the boundaries of innovation and design within the Roblox platform,” said Ciaran Warren, Head of Studio at Feenix – the developer of Mission Marmalade.

“I wanted to create a piece with Fabergé which was humorous and fun – whilst also honouring the company’s legendary quality and specialism in movement and animation,” said director Tim Burton.