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“Getting mail in the post is an exciting and special treat for little ones – we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail,” said Marianne James, SVP of Global Licensed Consumer Products at Hasbro.

The collection is set to release at select Foot Locker stores across Spain, the Netherlands, Germany, France, Italy, the UK and Belgium.

The new card features art from Simone Buonfantino.

“This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris,” said Maya Rogers, CEO of Tetris.

“We aimed to carry into our journals and accessories the sweetness, excitement and awe that we experienced watching these movies,” said Adina Costiuc, Associate Art Director at Paperblanks.

“With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International.

Marking the pre-school brand’s 20th anniversary, the range includes cupcakes, big cakes and Peppa Pig cake decorating kits.

“We have a lot of exciting things in the works as we look to bring these standout character brands into a whole new chapter of opportunity and success,” said Updike.

“The Grosvenor team have really excelled themselves in creating something truly spectacular by transforming the works of Cicely Mary Barker into three-dimensional form with these delicious and intricate pastries,” said Thomas Merrington, Creative Director at Penguin Ventures.

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.