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“This partnership with Hero NXT is a monumental step for us,” said Yvonne Ottley, Co-Founder of Frobelles.

The range kicks off with Glinda and Elphaba Squishmallows.

“Ouija is such a classic, mystifying board game and we’re so excited to pair it with a perfect partner in Ouija: Beetlejuice Edition,” said Dane Chapin, CEO of The Op.

Dobble Bundesliga features club logos and imagery associated with the Bundesliga

“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store,” said Jenica Myszkowski, CAMP’s CEO.

“We have long believed that, as the world’s biggest LGBTQ+ media brand, attitude has a lot to offer in the realms of licensing,” said Darren Styles, MD of Stream Publishing.

“Cosmetics is an obvious category for Dolly which has been long awaited by her millions of loyal fans,” said Steve Mormoris, Founder and CEO of Scent Beauty.

“Throughout the films, Betelgeuse is dressed in a black and white suit, so we have dressed our collection in the same style to epitomise this,” said Liisa Tallgren, Fabergé’s Head of Design.