News
Código 1530 debuts tequila collaboration with country music star George Strait
The partnership celebrates Strait’s latest album and the bottle features artwork inspired by the album design.
Unilever and Disney launch Snow White collaboration across Comfort, Cif and Surf products
Inspired by the upcoming live action Snow White movie, the range boasts a limited-edition fragrance of ‘Enchanted Apple Fragrance’.
Legendary Comics to launch Monsterverse anthology graphic novel
The anthology focuses on the stories behind Titans like Abaddon, Behemoth, Tiamat and Titanus Doug.
Penguin Random House’s upcoming Doctor Who slate spans puzzle, activity and crochet books
AmiguWHOmi: Crochet Adventures in Time and Space – written by crochet designer Liz Ward – featuring patterns for all skill levels.
Hasbro teams with The Hershey Company for Reese’s Furby Furblet
The Furblet comes with a plastic Reese’s cup to sit in.
IMG eyes partners across apparel, food, toys and more for Metropolitan Transportation Authority
“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.
David Born launches Born to License podcast
“This podcast is my way of pulling back the curtain, making licensing exciting, approachable, and showing how businesses of all sizes can leverage it to grow,” said David Born, CEO of Born Licensing and Born to License.
Think Influence to helm licensing push for Blox Fruits
Blox Fruits boasts 48 billion plays globally and 2.7 million concurrent users.
Peace Collective debuts Brighton & Hove Albion F.C. apparel collection
“The Seagulls are a perfect fit as we continue to push the boundaries of football culture,” said Peace Collective.
BBC Studios bolsters Bluey’s FMCG presence
“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.