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“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

Areas of interest for the ‘athleisure’ brand includes apparel, accessories, health and beauty, nutrition and more.

“These important additions to the licensing campaign fuel the growing popularity of the brand and fans’ desire to share their love of all things Magic Mixes,” said Lucy Wynn-Jones, Licensing Director at Moose Toys.

“This feels like a great next step for the Dogfather brand and I am looking forward to sharing these products with dog lovers in the future,” said Graeme Hall.

Other new publishing deals for the brand include partnerships with Ravensburger, Yoto Player and Ciela Norma.

“We’re thrilled to announce our partnership with Bluey, bringing families a delightful selection of Bluey inspired dishes to cook at home,” said Anna Greene, VP Brand, Insights & Strategy at Gousto.

The ‘El Duderino’ shoe boasts a ‘rug design’ inspired by the film.

The figures recreate Barry Keoghan’s Oliver Quick and Jacob Elordi’s Felix Catton in their Midsummer Night’s Dream-themed outfits.

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

“I was keen to take my experience to the next level – and working with an award-winning licensing agency across a fantastic roster of diverse brands certainly offers that opportunity,” said Comber.