News
Stranger Things to get the Squishmallows treatment
“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
Bluey’s Big Play heads to Spain, France and Luxembourg
“We can’t wait for families in Europe to experience all the fun and excitement of having Bluey and her family on stage live in their city,” said director Rosemary Myers of Windmill Theatre Company.
Poetic Brands’ Little People, BIG DREAMS apparel collection lands in Tesco
“We’re thrilled to be working with a brand whose positive values, unique approach and appealing design have struck such a chord with kids and parents across so many markets,” said Anne Bradford, Director at Poetic Brands.
Brands Untapped Magazine to launch at Licensing Expo 2024
The magazine will feature in-depth interviews with creative studios, design deep dives with licensees and creative catch ups with brand owners.
Lucky Egg brings Help I Sexted My Boss podcast into party games
Help I S*xted My Boss: The Official Dinner Party Game sees players take on challenges inspired by the antics of podcast hosts William Hanson and Jordan North.
Universal Orlando Resort details upcoming DreamWorks Land attractions
DreamWorks Land features attractions and activations inspired by DreamWorks Animation’s Shrek, Trolls and Kung Fu Panda franchises.
Pophouse to develop ‘creative activations’ inspired by the music of Cyndi Lauper
The partnership sees Pophouse acquire the majority share of Lauper’s master recording revenue and publishing.
Jewel secures new partnerships for SCOUT across textiles, housewares and fashion accessories
“These partnerships represent a significant step forward for SCOUT, and we look forward to bringing their unique vision to new audiences,” said Julie Newman, Jewel CEO and Founder.
Guru Studio options TV rights to Spot
“We can’t wait to see Spot come bounding onto screen to excite and entertain millions of young children and their families, reaching new fans and old,” said Francesca Dow, Managing Director at Penguin Random House Children’s UK.
Maurizio Distefano bolsters Baileys’ Italian licensing slate with Mec3
“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.