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Marking the pre-school brand’s 20th anniversary, the range includes cupcakes, big cakes and Peppa Pig cake decorating kits.

“We have a lot of exciting things in the works as we look to bring these standout character brands into a whole new chapter of opportunity and success,” said Updike.

“The Grosvenor team have really excelled themselves in creating something truly spectacular by transforming the works of Cicely Mary Barker into three-dimensional form with these delicious and intricate pastries,” said Thomas Merrington, Creative Director at Penguin Ventures.

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.

The collection is available from April 27th

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

“We’re delighted to be working with this great brand on a range we are certain will be enormously popular,” said Elliott Matthews, Managing Director of Poetic Brands.

“This collaboration marks a significant milestone in our commitment to innovation and delivering unforgettable experiences to players worldwide,” said Steven Tan, General Manager at UNIS.

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.