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The Kodak Charm is crafted from leather in the image of a roll of film.

The range spans two sneakers – one styled after SpongeBob and one on Squidward.

The range features teams including the Kansas City Chiefs, Philadelphia Eagles and Las Vegas Raiders.

“It’s exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.

The YouTube series kicks off with Kylie and Dannii Minogue reading ‘Mini Bluey’.

“With this collaboration, we aim to redefine the energy drinks market,” said Paul Coppin, C4 Energy’s Marketing Director for Europe.

Both Spirit and YOYTOY are creating product to accompany a book and plush promotion in the US with KOHL’s.

“Our latest study paints a clear picture – the number of children considering themselves a fan of something is increasing,” said Jelena Stosic, Strategy Director at KI.

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

Roucoule previously held the position of Vice President, Category and Retail Business Development at the company.