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“We are dedicating 2024 to Brands in Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play,” said Anna Clarke, SVP of Licensing at Informa Markets.

“This year’s retail presence has been incredible, with really strong attendance from fashion and toy retailers,” said Head of Retail, Laura Freedman-Dagg.

NFL’s Origins programme is designed to highlight London designers and the communities they support.

This marks the latest licensed launch for the firm, following recent collections for brands like Jaws, Miami Vice and Looney Tunes.

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

“By leveraging global data and insights, we’re poised to craft client campaigns that not only entertain but also enrich the lives of young consumers,” said KidINC’s Cara Davies.

“The licensing of toys is keeping the sector in great shape as we move into the all-important Q4 holiday period,” said Melissa Symonds, UK Toys Director for Circana.

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

“Each stamp is a miniature masterpiece, a fitting tribute to mark the climactic end to the Battle of Hogwarts,” said David Gold, Director of External Affairs and Policy at Royal Mail.

“Aniballers is a magical world designed to help parents introduce and engage their kids with active play,” said Aniballers founder Matt Wilson.