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“We can’t wait to get Supertato and Evil Pea toys into the hands of our pre-school superheroes,” said Barry Hughes, Managing Director at Golden Bear Toys.

“We absolutely loved creating these magical floral worlds for Miffy to play in,” said Holly Marler, Creative Director at Cath Kidston.

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“Grosvenor House is so well known within our industry as the host venue for the Licensing Awards and so we are especially thrilled to partner with them for The World of The Snowman,” said Thomas Merrington, Creative Director at Penguin Ventures.

“We’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans,” said Mike DeLaet, Global Head of Digital Gaming at Mattel.

There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

“The Van Gogh Museum and The Pokémon Company have drawn on many years of educational expertise to create a special experience for children, their supervisors, and we hope many others at the Van Gogh Museum,” said Emilie Gordenker, General Director of the Van Gogh Museum.

“By integrating the globally beloved superheroes Ladybug and Cat Noir into our product lines, our aim is to inspire kids to make healthier food choices,” said Alper Müftüoğlu, President of SAI Group.