News

“We’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.

“Bakugan is a global franchise with a multi-generational and devoted fanbase, built on the strength of its compelling characters and explosive battles,” said Jennifer Dodge, Spin Master Entertainment’s President.

“A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase – by echoing elements of the latest series while showcasing its legacy, the partnership with Rookies does exactly this,” said Emma Brancourt, Licensing Executive at Banijay Kids & Family.

“This investment will enable us to supercharge our already thriving business,” said Beanstalk CEO Allison Ames.

“The shoes are filled with joy and manage to bring a smile to your face as soon as you see them,” said Ross Wilson, Chief Product Officer – Fashion for SmileyWorld.

“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal,” said Capital A CEO Tony Fernandes.

“What better way to celebrate Valentine’s season than by welcoming the Care Bears into the Stumbleverse?” said Jake Bales, SVP & General Manager for Stumble Guys at Scopely.

Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.

TUBBZ enjoyed its best year yet in 2024, selling 2.63m units globally.

“Bringing together two UK icons — tea and our beloved characters — this collaboration feels like a perfect match,” said Silvia Figini, Chief Operating Officer Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide).