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“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.

The book, written by author C.L.Clark, focuses on fan-favourite League of Legends champion and Arcane character Ambessa Medarda.

The range spans several Hawaiian shirts, tees, sweatshirts and a cap, all featuring shots from the 1986 film.

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.