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The range – celebrating the film’s 30th anniversary – includes tees featuring poster artwork from the US, Germany and Japan.

“The diversity and originality of the RHS artwork and style guides – combined with our own creative expertise – has resulted in a truly beautiful collection of home textiles,” said Illana Middleton, Brands Manager at Turner Bianca.

“While the Yellow Pages have moved on, we knew we had to launch something to celebrate both its heritage and uniqueness,” said Sarah O’Rafferty, Head of Public Relations at Yell.

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

“After a truly incredible eight-year journey at the Roald Dahl Story Company, it feels like the right time for a new adventure,” said Griggs.

“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.

In the film, the ceramic hand is used to communicate with the dead ­­­– but this one doubles as an incense burner.

“The Jeep brand has a loyal fan base similar to Merrell – and these boots have on-and-off-road capability for you to navigate any journey with confidence,” said Merrell’s Senior Director of Brand Marketing, Lindsey Lindemulder.