In KidZ debuts Sesame Street cooking kit

“We’re excited to offer this cooking-themed activity kit to families to enhance learning and encourage togetherness,” said In KidZ Founder Dr. Zabina Bhasin.

Products of Change debuts Sustainability Framework Maturity Tool

“I’m excited that POC can bring clarity and tools to the industry to help navigate this new era of business,” said Helena Mansell-Stopher, founder of Products of Change.

Farshore teams with SEGA for Sonic the Hedgehog books

“Now has never been a better time to be a Sonic fan,” said Alex Gomez, Sr. Director of Licensing at SEGA of America.

King of the Castle to give Armello the tabletop treatment

“Armello was a landmark in digital board games when it was released in 2015, so the decision to port it back to the tabletop was a natural one,” said Andre Bishop, director of King of the Castle.

Hot Wheels Let’s Race to land on Netflix in 2024

“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.

Golden Bear to launch Supertato toys in 2024

“We can’t wait to get Supertato and Evil Pea toys into the hands of our pre-school superheroes,” said Barry Hughes, Managing Director at Golden Bear Toys.

Rocket Licensing brings Cath Kidston and Miffy together

“We absolutely loved creating these magical floral worlds for Miffy to play in,” said Holly Marler, Creative Director at Cath Kidston.

PUMA to launch Squishmallows apparel and footwear in 2024

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

Jazwares to launch Mermicorno: Starfall toys in 2025

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

JW Marriott Grosvenor House London to launch The Snowman Afternoon Tea

“Grosvenor House is so well known within our industry as the host venue for the Licensing Awards and so we are especially thrilled to partner with them for The World of The Snowman,” said Thomas Merrington, Creative Director at Penguin Ventures.

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