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“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

“After a truly incredible eight-year journey at the Roald Dahl Story Company, it feels like the right time for a new adventure,” said Griggs.

“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.

In the film, the ceramic hand is used to communicate with the dead ­­­– but this one doubles as an incense burner.

“The Jeep brand has a loyal fan base similar to Merrell – and these boots have on-and-off-road capability for you to navigate any journey with confidence,” said Merrell’s Senior Director of Brand Marketing, Lindsey Lindemulder.

“The game has only been available for about a month, and fans are already eager for more,” said Filip Francke, Global Head of Games at Ravensburger.

The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.

“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.

“The Kiss Land collection is in recognition of this journey we are on together, and I am grateful to Superplastic for helping to bring this vision to life and celebrate this special moment,” said The Weeknd.

The set menu includes Miku Tonkotsu Ramen, a Melo-chrome Cream Soda and a mochi donut ice cream stack featuring an edible image of the digital popstar.