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The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

The session – chaired by Brands Untapped’s Billy Langsworthy – welcomed WildBrain CPLG’s Michael Ogunseitan, Skew’s Oliver Dyer and The Roald Dahl Story Company’s Stephanie Griggs.

“We are beyond thrilled to partner with Rotten Tomatoes on this amazingly fun game that brings the brand to the world of tabletop gaming,” said Cory Jones, co-founder of Cryptozoic Entertainment.

“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.

A standee featuring Kool-Aid Man points to instructions on a track that indicates how many blocks a player must pull on their turn.

The launch is the latest in the Monster High Skullector series, which has also seen dolls land inspired by The Shining, It, Beetlejuice and Gremlins.

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.