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“In Tobias, we have found not only an outstanding business leader, but also someone who understands tonies’ vision, shares our values, and understands the importance of the tonies culture,” said tonies co-founder Marcus Stahl.

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.

“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“We’ve got a lot more collectibles planned for launch during the first half of 2024, including classic vehicles from other shows,” said Anderson Entertainment MD Jamie Anderson.

“Creating Monster High versions of these beloved characters is a scream come true,” said Mattel’s Rebecca Shipman.

“The opportunity to bring three of the 20th century’s greatest cultural icons to this extensive range of leisure apparel doesn’t come often,” said Elliott Matthews, Managing Director of Poetic Brands.

The 2024 UK Toy Inventors’ Dinner will take place on Wednesday, January 24th at The Queen’s Club in West Kensington.

“We can’t wait for Rolling Stones fans to tuck in,” said Bravado’s Damien Treece.