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“I’m really excited to release our first three-way collaboration,” said Ross Lydon, Head of Menswear Design at H&M.

The new Bakugan series lands in September and boasts a ‘revamped anime style’.

“We cannot afford to neglect this vital subject any longer,” said Tony Ryan, Chief Executive at the Design & Technology Association.

“We have designed Comic-Con: The Cruise to be a one-of-a-kind ultimate fan adventure,” said Greg Laubach, Executive Director of Entertainment Cruise Productions.

“This venture enables us to continue to bring Van Gogh’s artwork to life in a tangible manner, while also emphasising a dedication to conserving our planet,” said Chris Taday Co-Founder of Licensing Link Europe Limited.

As a nod to the Uncanny X-Men trading cards, customers won’t know which colourway they’ve bought until they remove the tearaway seal on the shoebox.

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

The show will see classic Looney Tunes shorts projected on the big screen, with the original classical-inspired scores performed live by the Orchestra Italiana del Cinema.

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.