Brands Untapped Magazine to launch at Licensing Expo 2024

The magazine will feature in-depth interviews with creative studios, design deep dives with licensees and creative catch ups with brand owners.

Lucky Egg brings Help I Sexted My Boss podcast into party games

Help I S*xted My Boss: The Official Dinner Party Game sees players take on challenges inspired by the antics of podcast hosts William Hanson and Jordan North.

Universal Orlando Resort details upcoming DreamWorks Land attractions

DreamWorks Land features attractions and activations inspired by DreamWorks Animation’s Shrek, Trolls and Kung Fu Panda franchises.

Pophouse to develop ‘creative activations’ inspired by the music of Cyndi Lauper

The partnership sees Pophouse acquire the majority share of Lauper’s master recording revenue and publishing.

Jewel secures new partnerships for SCOUT across textiles, housewares and fashion accessories

“These partnerships represent a significant step forward for SCOUT, and we look forward to bringing their unique vision to new audiences,” said Julie Newman, Jewel CEO and Founder.

Guru Studio options TV rights to Spot

“We can’t wait to see Spot come bounding onto screen to excite and entertain millions of young children and their families, reaching new fans and old,” said Francesca Dow, Managing Director at Penguin Random House Children’s UK.

Maurizio Distefano bolsters Baileys’ Italian licensing slate with Mec3

“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.

Heinz teams with Paramount for The Godfather pasta sauce

The sauce features the ingredients named in the film by Peter Clemenza as he teaches Michael Corleone how to cook the perfect pasta sauce.

Mattel teams with HMD for Barbie Flip Phone

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

Fendi launches Chupa Chups lollipop holder

“Fendi flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness,” said Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

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