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“We are extremely excited about the launch of the new fragrance that honours our incredible Almond Blossom in the most graceful way,” said Marijn Veraart, Head of Global Licensing at the Van Gogh Museum.

“Eric Carle’s iconic artwork and stories perfectly complement our portfolio and our team is in an exceptionally strong position to grow the licensing and consumer products programme,” said David Sprei, Commercial Director at Penguin Ventures.

Taking place on Thursday July 13th around Holborn, the treasure hunt will be marked by several local pubs, culminating in food, drinks and networking at Sway.

“I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation,” said Marta Ballesteros, Global Licensing Manager.

Graphic-novel creators are set to give a talk at London’s Cartoon Museum on July 13th.

Each Fuggler in the TMNT range comes in pizza box-inspired packaging.

“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.

“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.

Dubbed the “500 of the seas”, the boat was developed by Fiat in a deal brokered by IMG.

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.