News
Volkswagen’s suite of ID. electric cars to appear in Miraculous: Ladybug & Cat Noir The Movie
“We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family,” said Volkswagen’s Chief Marketing Officer Nelly Kennedy.
WildBrain CPLG teams with The Blonds for Teletubbies resortwear
“Working with The Blonds – an iconic duo who are known for their over-the-top glam designs – has been the perfect partnership to bring the Teletubbies into the swim space,” said Melissa Goodrich, Director of Franchise Management at WildBrain.
True Purpose Enterprises – The Point.1888’s parent company – launches food and drink agency, Eighty Ate
“Eighty Ate’s goal is to help its clients stay ahead of the curve by creating innovative products that will stand out on the shelves,” said Bethan Garton, Chief Commercial Officer of True Purpose Enterprises.
Ed’s Easy Diner partners with Paramount to launch Grease menu
Themed dishes include the Polar Burger, an Eskimo Pie milkshake and a Cherry Cola Soda Float.
Jeni’s Ice Cream readies Pop-Tarts collaboration
The Pop-Tarts Frosted Brown Sugar Cinnamon ice cream is inspired by the Jeni’s team’s favourite Pop-Tarts flavour.
Super Impulse debuts latest wave of Poptaters collectibles
“Poptaters is the perfect storm of fun and funny,” said Alan Dorfman, top fry cook at Super Impulse.
HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada
“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.
WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.
Dynamo and Making Things join forces to develop original IP
“Having worked for and with Fi on a host of different projects over the last 10 years, we are so excited to be doing it again in a more truly collaborative way,” said Dynamo MD Steve Richards.
Penguin Ventures teams with Experiences Everywhere for The Snowman and The Snowdog: An Immersive Christmas Adventure
“Bringing The Snowman and The Snowdog to life has never been more exhilarating,” said Thomas Merrington, Creative Director at Penguin Ventures.