News
Super Impulse debuts latest wave of Poptaters collectibles
“Poptaters is the perfect storm of fun and funny,” said Alan Dorfman, top fry cook at Super Impulse.
HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada
“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.
WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.
Dynamo and Making Things join forces to develop original IP
“Having worked for and with Fi on a host of different projects over the last 10 years, we are so excited to be doing it again in a more truly collaborative way,” said Dynamo MD Steve Richards.
Penguin Ventures teams with Experiences Everywhere for The Snowman and The Snowdog: An Immersive Christmas Adventure
“Bringing The Snowman and The Snowdog to life has never been more exhilarating,” said Thomas Merrington, Creative Director at Penguin Ventures.
Scent Theory readies Crayola hand soaps
The hand soaps will ‘combine the colourful, iconic colours of Crayola with mood boosting fragrances from Scent Theory’.
PUMA debuts The Flash RS-X shoe
PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.
Fashion UK to launch Pinata Smashlings apparel and footwear in early 2024
“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.
Tinderbox secures raft of fresh US partners for Atari
“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.
Global Licensing Group confirms events and dates up to end of 2025
Licensing Expo 2024 will take place from May 21st to 23rd, while Brand Licensing Europe 2024 has been dated for September 24th to 26th.