News
Mattel debuts The Little Mermaid dolls
The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.
LEGO readies trio of The Little Mermaid sets
The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.
Hasbro and Mattel to kick off multi-year licensing partnership with Barbie Monopoly and Transformers UNO
“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
Popeye enters World of Warships to mark World Ocean Month
“As one of the world’s most recognisable pop-culture sailors, we could not think of a better gaming partner for Popeye than World of Warships,” said Jarred Goro, vice president, licensing, North America, King Features.
Scream gets the party game treatment from Funko Games
Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.
United Food & Beverage Group readies Chupa Chups popcorn
“We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world,” said Yuri Roosblad, Director at United Food & Beverage Group.
PUMA debuts Miraculous apparel and footwear
“Transformation and empowerment are at the heart of both Miraculous and PUMA, inspiring everyone, everywhere, to be and do their best,” said ZAG Founder and CEO Jeremy Zag.
Moonbug debuts Oddbods spin-off, Minibods
“We are excited to expand on the world of Oddbods with the new fantastical world of Minibods and reach audiences with the same imaginative universe and new loveable characters,” said Moonbug CEO René Rechtman.
Asembl brings Lactalis and Perfetti Van Melle together for Chupa Chups milkshakes
“What a fun way to shake up the flavoured milk category,” said Asembl MD Justin Watson.
adidas details TERREX collaboration with National Geographic
Stills from the National Geographic photography archives appear on prints across the 51-piece hiking collection.