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An LBE Pavilion at this year’s show will house up to eight exhibitors showcasing immersive location based experience content.

“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences.

“As Space Invaders celebrates its 45th anniversary in 2023, we’re excited to expand the merchandise offering for fans through fresh, relevant and creative collaborations,” said Jasen Wright, VP North America at WildBrain CPLG.

The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

Warhol’s Sunset and Lobster prints form the focus of the collection.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“As one of the world’s most recognisable pop-culture sailors, we could not think of a better gaming partner for Popeye than World of Warships,” said Jarred Goro, vice president, licensing, North America, King Features.

Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.