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“Barratt’s fans will not compromise on flavour and what Bulk has created is a great match,” said Bethan Garton, Chief Commercial Officer at The Point.1888.

“ZAG’s content resonates with broad audiences around the world, delivering first-class family-friendly storytelling grounded in real life – with a little touch of magic,” said Kingston.

Unfolding across 26,000 square ft, The Paddington Experience will see audiences help Paddington and The Brown family prepare for a very special day.

The mash-ups will appear across content and merchandise, as well as in a web game featuring the Looney Tunes dressed as iconic Warner Bros characters.

“I am delighted to join Wynne-Jones IP, a firm that has a solid reputation and a commitment to excellence, collaboration and innovation,” said Danielle.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

“Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend,” said ZAG Founder and CEO Jeremy Zag.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

The anniversary line-up kicks off with a fresh take on the Campus 80s sneaker.

The limited-edition range includes a 2-in-1 Question Block bath bomb that contains surprise soapy ‘power ups’.