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Marks the first official Peaky Blinders clothing line to launch in Brazil.

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The move celebrates Ben & Jerry’s joining Tony’s Chocolonely’s mission to end modern slavery and child labour in the chocolate industry.

“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.

“At ZAG Play, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.

‘The capsule embodies Corona’s relaxed vibes and passion for recreation, aligning with State Bicycle’s best-selling cycling gear,’ read a statement around the launch.

Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

Vodka launch marks the second collaboration between the two firms, following Brewdog’s Candy Kittens IPA.

The Heinekicks sneaker has a bottle opener in the tongue and Heineken beer injected into its sole.